Vi Thị Tố Tâm

Item 1:  Johnson's Baby Milk Bath Commercial

*Source: http://www.youtube.com/watch?v=Ye9UOmSw8V8

*Analysis: Appeal to popularity

- In the commercial, Dr.Nguyen Thi Phuong, the vice chairman of Vietnam Gynecology and Obstetrics Association, promotes the use of Johnson’s Baby Milk Bath among mothers because of its long-lasting reputation. As proven by Dr. Phuong, Jonhson’s Baby Milk Bath has gained the faith from millions of mothers in the world for 100 years. However, the mothers must consider not only the most popular baby shampoo but also among products which comfort their babies’s skin most.

Item 2

* Source: http://nineteen-fifty-four.tumblr.com/post/29481780852/new-blog-post-lustre-creme-shampoo

* Analysis:

1. Hasty generalization: The poster conveys a slogan that “GENTLEMEN PREFER BLONDES”. However, every man holds their own taste of beauty; henceforth, certainty, there are men who are into black, gray or brown hair color instead. Those who are captivated by blondes cannot represent for the whole men in general. In additional, the taste of beauty changes in the course of time; as a result, the blond hair style may not be popular at certain phases.

 2. Denying the antecedent:

If you use Lustre – Crème Shampoo, you will be as beautiful as Marylyn Monroe

You do not use Lustre – Crème Shampoo

You will not be as beautiful as Marylyn Monroe

- The logic structure:

If A then B B

Not A

Therefore not B

In fact, if you do not use Lustre – Crème Shampoo, changes in clothes, jewelries and the use of cosmetic might prove effective in beautifying yourself.

Item 3

            "It is with absolute frankness that we speak of this Struggle of the proletariat; Each man must choose Between joining our side or the Other Side. Any Attempt to Avoid Taking Sides in this issue must end in Fiasco. "

       (V. I. Lenin Speech Delivered At An All-Russia Conference Of Political Education Workers Of Gubernia and Uyezd, November 3, 1920)     

* Source: http://www.marxists.org/archive/lenin/works/1920/nov/03.htm

* Analysis: False Dilemma

- In his statement, Vladimir Ilyich Lenin offered solely two choices which were to for or against the bourgeoisie. Furthermore, there was no place between the two sides for those who wants to maintain their neutrality.